Get It StrateView Product Knowledge Video The superior, formaldehyade free, semi permanent crme smoother straightenerit softens hard to manage hair and infuses it with shine, for sleeker, smoother, straighter hair longer between shampoos. Get It Strate loosens the hairs natural curl pattern and acts as a padlock against the elements, to allow for speedier and easier styling. Essential amino acids sourced from wheat and soy proteins bind in moisture to protect the

demi-colors

What Platinum Dreams Are Made Of

cruelty free

it’s just as good as my current

Three unique formulas: For normal and previously permed hair

maintaining soft

porosity equalizer

Sea kelp conditioning system infuses hair with moisture for more shine and manageability

strengthens

bouncy hair

and E which all support healthy cell growth and shiny hair

creamy consistency