Joico Blonde Life Violet Shampoo 300mlYoull never lose your cool with Blonde Life Violet Shampooa brilliant, brass neutralizing cleanser, free of SLS SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy looking hair with brilliant shine Nourish and protect fragile blonde hair Rich lather gently cleanses hair

replenishes without weighing down

Deeply moisturizes hair strands

Massage into damp hair and leave for 5-10 minutes

Reduces frizz

leaves damaged hair stronger

Never flakes

-Antioxidants fight free radicals to retain your color

Soothes and calms sensitive scalps

Medium hold for naturally structured looks with matte finish

Integrity 41® and vitamin E protect hair from UV rays

delivers thicker

Great for creating modern