Copywriting Second EditionWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up to date illustrated examples of award winning campaigns and communication,

But the devastation of war is closer than she thought

and graduation is fast approaching

but it seems the pope has plenty in storeto keep them on their toes

If you're looking to clean up but not clean out

I will go some way towards answering those "man questions" that never quite make it to the pub

'Susanna Gregory has an extraordinary ability to conjure up a strong sense of time and place' (Choice)

Not unnaturally

One day Gramma Tinker shows the friends what she calls her greatest invention yet: the Wingmaker 77

and Jules isn't going down without a fight

So she tells nobody her fears about Wulfric

Worry has a way of growing

In this scintillating essay